How To Design A Restaurant Menu That’ll Keep Customers Coming Back For More
Menu design is one of the most important aspects you should consider when setting your restaurant business. Your menu should reflect what your restaurant is all about – your restaurant’s personality and what customers can expect in terms of both food and ambiance. Your menu could spell the difference between a one-time visit and a frequent customer.
The first step in designing your menu is to do research. This seemingly boring task plays a very important role in the success or failure of your menu. You should take a look at the menus and websites of restaurants that serve similar food as you do. Take the positive aspects and learn from their mistakes, so you can design the perfect menu for your restaurant.
Other than looking at their designs, you should study the actual contents of the menus of your competition. You should study what makes your menu different from others – what are your special dishes and drinks – so you can focus on these in your own menu.
See How Easily You Can Design The Perfect Restaurant Menu
Typically, your menu should be arranged according to the normal process of a meal. You should list appetizers first, followed by the main dishes, deserts, then the drinks. It would also be good to place emphasis on special dishes and discounted/package meals. This is usually done by placing them on a special page or inserted page in the middle of the menu.
Other concerns include font. While the font should convey the personality of your restaurant, it should not be too small or distracting as to be an inconvenience to your customers. The same goes for your design. You should make the design flashier for the page wherein your special dishes are located, and simpler for the rest of your menu.
You should also make sure that your menus are easy to handle, that the prices are clearly indicated, and that the design of your menu does not overshadow the text. Remember that you should redesign your menu from time to time, so you will keep your customers interested. With these in mind, you should be more ready to design you own restaurant menu.
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